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外贸邮件查询回复中英文指南-第5部分

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You may; however; wish to keep the microphones as well。 
They are a very popular item this year in your region。
Why not keep the microphones to see how they sell? I will 
arrange with our account department to delay the billing; to 
give you plenty of time to settle both payments。 Please let 
me know your decision。

With best regards; 

Chen Guo Yu; General Manager 
Dynamic Exports Shanghai Electronic Co。; Ltd。
gchen@globalsources。
。globalsources。/deselec。co

 

接受投诉并。。。。。。。。。。。。。尝试推销。。。。。。。更多产品

尊敬的 Blue 先生:

贵公司通知上周运抵之货物有误的电子邮件已收悉,我
公司为此深表歉意。。。 

经与我公司出口部确认,提单列明之货物确为。 50;000 
个磁头,但问题出在实际装有该批货物的包装箱被误贴
标签而发给了另一位客户。。

贵公司所订的。 50;000 。。。。。。。。。。。。。。。个磁头已于今日发运。烦请将错
运的麦克风退回,我公司将支付运费。

当然,也欢迎贵公司保留该批产品。。。。。。。。。。 — 。。。。。。。今年,该产品在
您所在的地区非常畅销。希望贵方考虑这一建议,试销
该产品。我公司乐意延迟登帐,提供足够的时间让贵公
司支付这两项货款。烦请早日回复。。

顺祝商祺。,

陈国玉,总经理

达尼米克出口上海电子有限公司
gchen@globalsources。
。globalsources。/deselec。co

69

68



Section 5 – Business Relations
第五部分 – 业务关系

Good business relations are an essential part of 
success in the export marketing field。 
Develop this with your buyers so they will 
keep you in mind for future orders。。。

良好的业务关系是在出口推广领域取得成功
的基本要素。与买家发展良好的业务关系,
将促使他们考虑给您更多的订单。。。。。。。。。。。。

Attempt to establish a business relationship 
with the buyer 72
寻求建立业务关系

Replying to a buyer’s letter to establish 
business relations 74
回复买家要求建立业务关系的信函

Contacting a past buyer 76
与过去有业务往来的买家联络

Selling more to a regular buyer 78
向长期合作买家推销新产品

71



Business Relations

业务关系

Attempt to establish a business relationship 
with the buyer

Dear Manager;

We have obtained your name and address from 
_____________; and we are writing to inquire whether you 
would be willing to establish business relations with us。

We have been manufacturing power relays for many years 
now。 At present we are interested in extending our overseas 
market and would appreciate your response。

Considering our petitive prices; we expect to establish 
a long…term partnership with you。

We look forward to your early reply。

With best regards; 

Chen Guo Yu; General Manager 
Dynamic Exports Shanghai Electronic Co。; Ltd。
gchen@globalsources。
。globalsources。/deselec。co

寻求建立。。。。业务。。关系

尊敬的。。。。。经理先生:

我公司自。。。。。。。。。。。。。。。。。。。。。。。。。。。_____________。。。。。。。。。。。。。。处获知贵公司的名称及地址。
特此修函,希望能发展彼此间的业务关系。。

多年来,我公司一直专注于从事功率继电器生产, 
现欲拓展海外市场,希望得到您的反馈。。

我公司产品价格合理,希望贵公司能与我方建立长期
业务关系。。。 

期待您的早日回复。。

顺祝商祺,

陈国玉,总经理

达尼米克出口上海电子有限公司
gchen@globalsources。
。globalsources。/deselec。co

72

73



Replying to a buyer’s letter to establish 
business relations

Dear Mr。 Andrew Bollone;

Thank you for your letter this morning。 We would be glad 
to enter into business relations with your pany。

In pliance with your request; we are sending you; 
under separate attachment; our latest catalog and price list 
covering our export range。

Payment should be made by irrevocable and confirmed 
letter of credit。 Should you wish to place an order; please 
e…mail or fax us。

Yours sincerely; 

Chen Guo Yu; General Manager 
Dynamic Exports Shanghai Electronic Co。; Ltd。
gchen@globalsources。
。globalsources。/deselec。co

回复买家。。。。。。。。。。。要求建立业务关系的信函

尊敬的 Andrew Bollone 先生:

今晨收到您的来信,不胜欣喜。我公司很高兴能与贵
公司建立业务关系。。

根据您的要求,特此奉上我公司最新的全套出口产品
目录和报价单,详情请见各附件。。

我公司接受以不可撤销保兑信用证付款。如果贵方有
意订货,请通过电子邮件或传真发送订单。。

顺祝商祺,

陈国玉,总经理

达尼米克出口上海电子有限公司
gchen@globalsources。
。globalsources。/deselec。co

74

75



Contacting a past buyer

Dear Mr。 Oscar Peterson; 

We were informed by our trade contacts that your 
pany has reestablished itself in Argentina and is once 
again trading successfully。 We would like to congratulate 
you and offer our best wishes for your continued success。

In the past; our two panies were involved in a large volume 
of trade。 We see from our records that you were one 
of our top ten customers。 We very much hope that we can 
resume our mutually beneficial relationship at this point。

Since our last transaction; our product lines have changed 
dramatically。 Not only do they reflect the most current South 
American need for ceramic resonators; some of our products 
are specifically targeted for the market in your individual 
region。

As an initial step; I suggest you visit our website at 
。globalsources。/deselec。co where you will find 
our illustrated catalog for your evaluation。 Should you wish 
to receive product samples for closer inspection; we will 
immediately forward them free of charge; just as we did in
the past。 

We look forward to hearing from you。


Sincerely yours; 

Yao Yi Bin; General Manager
Dynamic Exports Shanghai Electronic ponents Co。; Ltd。
yyao@globalsources。
。globalsources。/deselec。co

与过去有业务往来的买家联络

尊敬的 Oscar Peterson 先生:

欣闻贵公司在阿根廷复业且发展迅速,在此特向您表示
衷心的祝贺,并祝愿贵公司业务蒸蒸日上。。

过去,贵公司与我公司曾有频繁的业务往来。查阅我公
司记录,贵公司曾是我公司的十大客户之一。现今,我
公司非常希望能再续双方互利互惠的业务关系。。

自上次合作至今,我公司产品种类变化极大,除了囊括
符合南美市场最新需求的陶瓷振荡器之外,还有专为阿
根廷市场开发的新产品。。

作为合作的第一步,我们建议您访问我公司的推广网
页:。globalsources。/deselec。co。该网页上有我公
司最新的产品目录,并配有产品图像,供您参考。如需
样品做进一步审查,我们乐意遵循先前的惯例,免费为
您邮寄。。。。 

期待您早日回复。。

顺祝商祺。,

姚义滨,总经理 

达尼米克。。。。。。。。。。。。出口。。。。。。。。。。上海电子元件有限公司
yyao@globalsources。
。globalsources。/deselec。co

77

76



Selling more to a regular buyer

Dear Frank;

We have recently refreshed our online catalog at 。
globalsources。/desz。co。 These products are currently 
available at your request; and cover the latest market trend。

We are most grateful that you have; for several years; 
included a selection of our products in your mail…order 
catalogs。 The resulting sales have been very steady。

We believe that you will find our new products most 
attractive。 They should get a very good reception in your 
market。 

Once you have time to study the supplement; please let 
us know if you would like to take the matter further。 We 
would be very happy to send samples to you for closer 
inspection。 For your information; we are planning a range 
of _________; which should do well in the European 
market。

We will keep you informed on our progress and look 
forward to hearing from you。


Sincerely yours;

Hong Jian She; General Manager
Dynamic Exports Shanghai Zipper Co。; Ltd。
jhong@globalsources。 
。globalsources。/desz。co

向长期合作买家推销新产品

尊敬的 Frank 先生:

我公司最近推出了一系列新产品。这些新产品反映了
最新的市场趋势,目前已可供货。请浏览我公司推广
网页:。globalsources。/desz。co,查看最新的产
品目录。。

多年来,贵公司的邮购目录一直收录本公司的产品,
且销售业绩理想,我公司在此表示感谢。。

我们的新产品非常具有吸引力,定能在您所在的市场
获得良好的反响。。

浏览我们的网上目录之后若需了解更多信息,请随时
与我们联系,我们将非常乐意为您奉上样品。另外,
我公司现正开发一系列。。。。。。。。。。。。。。。。。。。。。____________。。。。。。。。。,以迎合欧洲市
场的需求。我们将随时向您通报最新进展。。

期待您的回复。。

顺祝商祺。,

洪建涉,总经理 

达尼米克出口上海拉链有限公司
jhong@globalsources。 
。globalsources。/desz。co

79

78



Connecting global buyers and suppliers
连。。。。。。。。。结。。。。。。。。全球买家及供应商

Global Sources’ mission is to connect global buyers and 
suppliers; by providing the right information; at the right 
time; in the right format。

环球资源的使命是:。。。。。。。。。。。。。。。。以适当资讯,在适当时机,通过适
当渠道,连结全球买家及供应商。

81



Connecting global buyers 
and suppliers

连。。。。。。。。。结。。。。。。。。全球买家及供应商

环球资源自。 1971 。。。。。。。。。。。。。。。。。。。年成立以来,始终致力于促成全球买
卖双方的有效沟通。

我们的目标是为贸易伙伴创造最佳的商机。。

如今,我们的目标和重心依然如故,只是我们实现目
标的渠道已经得到了大大的拓展。对供应商而言,环
球资源努力。:

1。 。。。。。。。。。。。。。。。。。。。。。。。。提高供应商的销售量,并保持或提高价格水平

2。 。。。。。。。。。。。。。。。。。。提升供应商的品牌及公司知名度

3。 。。。。。。。。。。。。。。。。。。。。。。始终将供应商的产品呈现于目标买家面前

4。 。。。。。。。。。。。。。。。。。。。。。。。。。提供来自多元化的庞大国际买家社群的即时需求信
息及全新产品理念

环球资源以其独特的定位为您创造价值。为什么我们
能做到这些?因为我们拥有。 38 。。。。。。。。。。。年的成功经验,以及一
个日益壮大的、信赖并推崇环球资源的买家社群。。

对买家而言,我们通过其所选择的媒体渠道,为其提
供切合需要的、跨地区的专业化货源信息。。

如欲了解我们如何帮助您实现商业目标,请联系环球
资源客户主任。。

Since Global Sources was founded in 1971; we have been 
strong proponents of effective munication between 
suppliers and buyers worldwide。

The objective of this is to create the best business 
opportunity for trade partners。

Today; our mitment and focus remain unchanged; but 
we employ multiple channels to facilitate munication 
and business growth。 For suppliers; Global Sources:

1。 Increases supplier’s sales volume (Purchase Orders) and 
maintains or increases price points

2。 Increases supplier’s brand and pany recognition

3。 Keeps suppliers’ products in front of the right buyer 
munity at all times

4。 Provides suppliers with current demand information and 
new ideas from our large; diverse group of international 
buyers

Global Sources is uniquely positioned to deliver this value 
to you。 Why? Because we have 38 years’ experience and a 
growing munity of buyers who prefer Global Sources。 

For buyers; we meet their needs for vertical…specific; 
multiple…country sources in the media of their choice。

For consultation on how we can help you meet your 
business objectives; please contact your Account Executive。

83

82



Glossary

词汇表

The following are generally…accepted terms and definitions。

Cash on delivery … a method of making a purchase 
with the expectation that the item(s) will be paid for on 
delivery。*

Letter of credit (L/C) … an instrument or document issued 
on behalf of a buyer by a bank on another bank or banks 
or on itself。 It gives the buyer the prestige and financial 
backing of the issuing bank。 The acceptance by the bank 
of drafts drawn under the letter of credit satisfies the seller 
and the seller's bank in the handling of the transaction。 
The buyer and the accepting bank also have an agreement 
as to payment for the drafts as they are presented。* 

Request for information … an inquiry from a potential 
buyer about your products and pany。 Your response to 
the RFI will help bu
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